In a world overflowing with endless skincare products and complex routines, it's easy to feel overwhelmed and confused about what your skin truly needs. But here's a little secret: less can often be more when it comes to skincare. By focusing on a few essential, natural products, you can create a minimalist skincare routine that’s not only effective but also kind to your skin and the planet.

Let’s walk through the steps to simplify your skincare routine using pure, natural ingredients

Cleanse with Intention

The foundation of any skincare routine is a good cleanser, but that doesn’t mean you need an entire arsenal of face washes. A gentle, natural cleanser is all you really need to start your routine off right. Look for a cleanser that’s free from harsh chemicals, sulfates, and synthetic fragrances—ingredients that can strip your skin of its natural oils and leave it feeling tight and dry.

Our Alaskan seaweed cleansing bar, the Mermud Soap, is a perfect choice. Made with wild-harvested Alaskan kelp, this bar cleanses your skin deeply while leaving it soft, nourished, and balanced. Plus, it’s multi-use! You can swap out your face wash, body wash, and even your shaving cream with this one product—saving you time, money, and space.

Moisturize for Balance

After cleansing, it’s crucial to lock in moisture and protect your skin’s natural barrier. But instead of layering on multiple creams and serums, opt for a high-quality facial oil that does it all.

Enter the Wildflower Facial Oil - a blend of organic oils and wild-harvested botanicals that provide deep moisture and essential nutrients without clogging pores or feeling greasy. Rosehip seed oil, jojoba oil, and fireweed work together to soothe, balance, and rejuvenate your skin, making this one product all you need to maintain a healthy, radiant complexion.

A few drops in the morning and evening are enough to keep your skin glowing and nourished throughout the day—no need for additional steps.

Protect with an SPF

During the day, your skin faces environmental stressors like pollution, UV rays, and harsh weather conditions. To keep your skin shielded, a lightweight, natural SPF and an antioxidant-rich product are essential. Two daily sunscreens I’ve loved are the Malu SPF 30 Day Cream from Honua Skincare and Innisfree Daily SPF 36 sunscreen. 

Listen to Your Skin

The most important step in creating a minimalist skincare routine is tuning in to what your skin truly needs. Your skin’s needs can change with the seasons, your environment, and even your diet—so it’s essential to be flexible and adjust your routine as needed.

If your skin feels dry, add an extra layer of moisture with the Wildflower Facial Oil or a nourishing mask. If it feels oily or congested, focus on gentle cleansing and perhaps a detoxifying treatment with our Deep Blue Sea Face Mask.

By listening to your skin and simplifying your routine with natural, effective products, you can maintain a healthy, glowing complexion without the clutter.

Keep It Simple

Creating a minimalist skincare routine doesn’t mean sacrificing effectiveness or luxury—it’s about choosing high-quality, natural products that work in harmony with your skin. By simplifying your routine, you’re not only doing your skin a favor but also making a positive impact on the environment by reducing waste and minimizing your ecological footprint.

Ready to embrace a simpler, more sustainable skincare routine? Start with these wild Alaskan essentials and experience the beauty of going back to basics. Your skin—and the planet—will thank you.